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I have no idea why this makes sense? What about hardware getting more expensive justifies the license for software going up? Is this just because they can?
Volumes are going to be down, but they want the same revenue, so they increase unit price, comfy in the reality that it will still be, percentage wise, not worth it for most to care. Will it make it unaffordable for some? Probably not appreciably more than the hardware is doing all by itself.
So in short, it is just because they can.