One thing: I absolutely hate vegan branding. Some things, I want it to TASTE like meat (like mock pork, or vegan nuggets).

Other things, I would rather it taste like a vegan version of it. Like tofurkey is not at all comparable to regular turkey. And any meat eater hoping to switch is going to be pissed.

Like no, this is a whole different meal man. Don’t get it twisted.