I’ve also seen plenty of UK products that have 2 sets of calorie/nutrition facts side-by-side, one for calories per 100g, and another for either a more typical serving size, or sometimes the whole container, which really strikes me as a fair middle ground. Have a reference quantity that makes it easy to make overall comparisons across all food, but also a reasonable “preset” for displaying the info for the product in question. It lets you eliminate stupid promotional tags like this that let you claim a food is fat-free, calorie-free, or whatever else by requiring a reference standard that doesn’t permit the manufacturer to simply manipulate the serving size until whatever claim they want to make is technically true for the amount they’ve chosen, while also making it easy for people to track their calorie and nutrient intake. The number of canned products I see in the states that have no way to reasonable seal them again and prevent them from going off once you open them, like large cans of energy drinks like Monster, yet have multiple “servings” in the can so the nutrition facts label can claim a serving is actually somewhere around 200 calories is absolutely ridiculous when you considering most people will treat the cans as a single serving and consume double the amount indicated at a minimum.