Most of their subscribers are pre-teen kids and kids in their early teens who don’t really have a strong enough sense of self to differentiate what they’re being visually presented with with the external realities of that presentation. Combine that with parents that are too tired and too distracted with their own, quite possibly terrible media fixations and you have a perfect storm of negligence and predation.

I mean, Mr. Beast, as a whole, is a terrible thing, but his individual videos show people having fun doing interesting things, and you get to parasocially enjoy them. It’s entertainment media geared towards kids, and it presents itself as being family-friendly, so the people who cannot look past the presentation believe it to be family-friendly.