Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Who in this economy is eating too much protein?
Too much is like 3 large chicken breasts or 5 beef patties per day for a 150lb person.
Plenty when every fucking thing has extra protein crammed into it.