Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
I agree.
I wasn’t so surprised by tea / coffee because most people add sugar and diary to it. Like you said, alcohol is associated with diseases like cancer but it does reduce stress and helps you bond with others.