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They’ve gotta pay the bills somehow. If you’re not paying for it, someone else is, and that mean either selling ad spots, or selling your info.
Not really the case with Google though, at least not anymore. They have more money than ever. They could very well go with less ads, but they instead shove more and more down people’s throats.
Google has been an advertising company for over two decades. Everything else that they do is to feed AdSense.