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Also, Apple was kinda dull under Cook.
Which is a weird thing to say when you have big swings like the Vision Pro. But the phones pads and watches really played it safe.
Totally agree and why I’m cautiously optimistic about Ternus.
Dull but extremely profitable and successful as a company. Maybe their products are boring and there were a few flops along the way (HomePod, Vision Pro) but the transition to the M chips seems to have been successful and iPhone is still 21% of market share of the smart phone market.
Let’s see how the floppy phone is received when it comes out in a few days.