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Internet tech companies have perfected the art of enshittifying a service. Internet services these days practically follow a playbook of, 1.) hook users, 2.) build a walled garden, 3.) exploit users. Basically the EEE of the user-driven web. Pretty much every company at this point, both old and new (Google, Facebook, Microsoft, Reddit, TikTok, Discord, Twitter, Netflix) follow this exact pattern.
Modern UI design, dark patterns, deprecating services while raising prices, “install our app!”, etc. We didn’t have this in the days of IRC, Usenet, all that other good stuff before corporate web came around.