I’m not into sports myself, but I hear a lot of people complain about predatory subscriptions to professional sport streaming servicies, intrusive gambling ads, etc. Organize free internet streaming of old broadcasts right as they enter public domain (50 years after broadcast in UK) and pretend they are going live, do discussion, bar cheering, all the things sports people do to entertain themselves, for free.
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Nobody wants to watch old matches though. Maybe a famous cup win on an anniversary or something, but generally it wouldn’t work if you know the result beforehand.