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There’s a difference between non-alcoholic (or alcohol-free) and 0.0% alcohol (like it appears in the poster). The former allows for up to 0.5% ABV, while the latter means absolutely no alcohol whatsoever.
Still I don’t think it’s a good idea to get children used to the idea of drinking alcoholic beverages.
They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):
> 0.5% it’s beer
< 0.5% it’s not beer
So they label it as <0.5% simply to show that it’s in the latter category.