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Why would you buy his book??
People bought his lead filled lunchables
He has a lot of fans. They would probably buy anything of his.
Also parents looking for a present to fill out the birthday pile. Not the worst idea, to be honest, anything to get them reading.
All I know about him is that he has a very large YouTube audience and that he does particularly well among young adults. That is an audience that has (a little bit of) disposable income but is still learning how to make good use of their money. I assume Mr. Beast advertised his book non-stop on his channel, so his viewers went out and purchased it.