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I read (or heard, in a podcast) something very similar a while ago, but the guy wasn’t American.
What struck me was how unapologetic and open he was about the whole process.
Once again I’m reminded of Cambridge Analytica; the biggest scandal for me was that what they’re doing* is legal, and nobody focused on it. It was all about Zuckerberg’s fuck-up.
* it’s called “political consulting” but really it’s election interference incl. the creation of users, sites, and blogs to sway the minds of potential voters. Enhanced Astroturfing.