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Guessing one of two factors, or a combination.
People seek escapism in hard times. 1930’s America was going through the Great Depression, but it was also the start of the Golden Age of Hollywood. People still turned out to go to the movies despite the bread lines and poverty. And people will still buy games if they can squeeze it in the budget, even if there are maybe more “responsible” purchases they could make.
GTA players probably don’t buy as many games. There are gamers who will engage with the medium across dozens of titles catering to various interests. And then there are “gamers” whose entire scope of gaming exclusively covers some combination of FIFA, Call of Duty, and Grand Theft Auto. When you only buy 1 or 2 games a year, sinking $100 on each doesn’t seem as unreasonable as buying 10 games per year at $40.
Also to add on to this, while we are in a cost of living crisis, that doesn’t mean people can’t save money towards purchases like this either. If you started putting back 5 or 10 a month since it was announced you’d have plenty saved, especially with the delays.
I don’t think it’s a good idea considering we haven’t seen anything yet, but I am not their audience.