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The day DoubleClick destroyed it from the inside out. Once a company has a marketing agency, the whole company is a marketing agency. With all the pointless, short-term, mercenary thinking that entails.
I agree. I was hoping that Google would make DoubleClick less evil, but instead, they became DoubleClick.
what was DoubleClick like before the acquisition? were they already dealing in data mining?
yes, they were an advertising monster.