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“hamburger” or “hamburger meat” is what many people in the US call ground beef. Just as in other places they might call it “mince.”
The product proposes to help make one pound of hamburger meat fill a family of 4. It’s not as nourishing or effective as adding a bunch of vegetables and spices but it’s shelf-stable and quickly prepared.
Yeah it’s basically in the same category as spam and other great depression or great depression derived foods. It’s more or less filling the role thin soup once filled.