Yeah I consulted for the cable industry around the time that everyone was just starting to try to build their own services to compete with Netflix. It wasn’t a secret that production companies would be pulling their content. There were licensing agreements signed that had expiration dates.

So it was more like a race on both ends. Production companies were like “we get exclusive streaming rights to our movies back in X months, so we need to have our own platform up and running.” And Netflix was like “we lose streaming rights to these movies in X months, we need to make some content to replace it with.”