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It doesn’t matter if it works, if investors think it does that is enough for them to throw money at it.
until they run out of money
When the investors are Microsoft, Google, Meta and Amazon. Then they have some deep pockets
True, very deep, and for a while they had nothing to really spend on, which is why, say it with me! Markets can remain irrational longer than you can stay solvent
But it’s still not infinite
Not if more investors keep throwing more money at it. It only stops when investors are no longer willing to fund continued expenses and they are unable to fund it themselves. At which point if they are spending a lot more than they are earning which appears to be the case currently, they would have to increase income and/or decrease expenses. So expect more and more push to become profitable as investor money becomes harder to find.