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In addition to scanning and verification, VeriScan performs ID parsing to collect, separate, and classify information from the various fields on IDs. This allows Planet 13 to seamlessly harvest the names and demographic/geographic information of its guests. This data is providing insights into customer profiles, which is especially valuable as Planet 13 expands its footprint into other states, including supplementing its SuperStores with smaller, neighborhood retail shops.
I have no words.