He also had a dog called Einstein and said the name quite a few times, which could subliminally add to the confusion when typing about something loosely related.

What’s weird is that I saw the picture and recognised Doc Brown as Doc Brown, but then when I read that response I didn’t notice the wrong name and instead started remembering the picture as Einstein in the same pose and context. Only when I read your response did I realise I’d been tricked. It’s a reminder how easily a person’s mind can be tricked sometimes.

It’s just pining for the fjords.

Maybe it should read “170,000 nonprofits having to invoke their data restoration strategies and now in the market for ethical cloud providers, after Microsoft predictably lets them down”.

Microsoft did a crap thing, but regardless of the reason the data went away, their customers should all have had disaster recovery strategies and robust backups. The more precious the data, the more important it is to have robust backups.

I still feel for those affected, as I have lost data to my own mistakes in the past.

You’d need to lift the monitors off them first.