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You’re focused too much on msrp for this category that was perpetually “on sale”. While I agree that a 24 pack likely wasn’t this price, a 12 pack was functionally $1.50 - $2 each IME. 3 for 5, 4 for 8 kind of things. Typically dependent on meeting quantity to trigger sale price though.
You lived in a very different place than I did, or are talking further back in time :)
I remember 5/$10 sales, but that goes back into the late 90s and maybe very early 2000s.
The picture is quite obviously 12 packs, and around $2.50 / 12 pack was common south of Chicago around that time, too
I still wait for those sales to come back.
I don’t know who in their right mind pays current prices, it’s insane. Over a dollar a can? You gotta be kidding me. I still remember at a local grocery store before I moved out, it was 5/$5 12-packs. I only saw that once or twice, and have been holding out ever since.
After I moved out, I remember being the kid in line with like 50 of the store brand 2L that were like $1 or less. Keep in mind, the 20oz bottles were already over a dollar at that point, so under a dollar for a 2L was hilarious to me. High value, but super embarrassing to actually buy that much and bag it all and walk out looking like a fiend.