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Correct, you won’t remember the time you got interrupted by an ad. You will however remember the name brand compared to no brand when you see them, and are already conditioned to associate brand with quality and worth.
I associate it with annoyance and will only consider it after research.
Or even if you do remember the brand and decide you’ll never buy it, the product category is in your brain. Don’t buy Milwaulke and instead save money on a Ryobi? Same company.