Inside McDonald’s push to have AI price your Big Mac
www.rnz.co.nz
McDonald's is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.
  • 🌞 Alexander Daychilde 🌞@lemmy.worldEnglish
    9·
    6 days ago

    This really doesn’t bother me much because they’ve used whatever tools they could for forever to basically try and price things to try and maximise profit for decades. The tools get maybe better and easier, but this is nothing new in my book. :shrug: