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The real question is why use Google for 99% of searches? There are very few searches where Google is “necessary,”(debatable still).
For me so far, convenience on mobile when looking up information on physical places and business. I get the phone number, address, and hours of operation without clicking a link.
As I’m transitioning to using Ecosia, that’s what I find myself going back to Google search for most frequently. I tried switching to clicking links on Ecosia to find a phone number to call, and quickly came to the conclusion the websites are enshittified also, or at least ridiculous to navigate and find useful information. On at least one occasion already Google has had the phone number listed at the top of Search for an organization that just didn’t have a phone number provided from themselves anywhere online. (Okay, maybe they had it on their Facebook page, but I’m trying to improve my user experience not soil it).
Enshittification feedback loop.
Websites don’t have to provide relevant information quickly anymore, because Google is doing that for them.
i still use Google for speed testing bc it works better than ookla
is there a good alternative that I’ll feel good about using?
All public speed tests are nonsense in private use, unfortunately. The ISPs magically find the capacity you’ve been looking for, but only for that connection.
I use cloudflare’s, haven’t heard any reason yet why that’s worse than any owned by an ISP