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If this photographer can reduce her time spent to the same level as a 10 minute Uber journey, then yes - she should not be charging more than $12
As an IT guy, i feel the opposite. I fixed it in ten minutes because I have ten years of experience. My hourly rate goes up because I spend so little time fixing the problem, if I charged any less, I couldn’t earn a living.
True, but a photographer has to work with people, which you know damn well is the worst part.
IT also has to work with people
Only if they manage to get past my labyrinth of cunning traps and ticketing system auto-emails…
Some of us have to answer calls
There's a solution for that:
Easiest way to tell me you’ve never worked IT
But you only have to hit their taste of photography. Ask IT people how hard it is to hit the taste of someone who mainly is able to click on iPhone apps and now starts to tell you what db/infra/server structure he/she wants.
The story goes:
The huge printing presses of a major Chicago newspaper began malfunctioning on the Saturday before Christmas, putting all the revenue for advertising that was to appear in the Sunday paper in jeopardy. None of the technicians could track down the problem. Finally, a frantic call was made to the retired printer who had worked with these presses for over 40 years. “We’ll pay anything; just come in and fix them,” he was told.
When he arrived, he walked around for a few minutes, surveying the presses; then he approached one of the control panels and opened it. He removed a dime from his pocket, turned a screw 1/4 of a turn, and said, “The presses will now work correctly.” After being profusely thanked, he was told to submit a bill for his work.
The bill arrived a few days later, for $10,000.00! Not wanting to pay such a huge amount for so little work, the printer was told to please itemize his charges, with the hope that he would reduce the amount once he had to identify his services. The revised bill arrived: $1.00 for turning the screw; $9,999.00 for knowing which screw to turn.
Wasn’t that Charles Proteus Steinmetz fixing a generator at one of Fords factories? “1 $ for the piece of chalk, 9,999 $ for knowing where to put the mark”.
Search for “Ford” on the linked page to see the story as given there :)
The first time I heard it was a VCR repairman turning a screw for $100.
They want to do a shoot for a 100 - 300 bucks bucks, which would be 1 - 3 hours or so of her time at a comparable rate.
1-3 hours working directly with the client, and then 3-6 hours spent editing (or more, depending on the type of shoot). Even if they don’t have a studio to pay rent on, $100 for an on-location shoot in a park is still ridiculously low for the amount of work involved. Art is expensive for a reason, good art more so!